With that, we will begin winding down the program to give creators more freedom with their IP so that they can freely build their brand however they like. We feel that the tenacity and creativity of creators today has outgrown our ability to keep up. Since 2018, the Stars Program has been an amazing source of collaboration and we’ve loved working with creators through the years on some incredible products loved by millions! We’ve seen creators successfully building their own brands independent of Roblox and in an effort to give more power to all creators, we have made the decision to sunset the Stars Program. I don’t seek to validate Roblox, and I despise this update, but it makes sense. I wouldn’t be surprised if their next step would be to make Roblox Studio payed access. This update puts Roblox in a better position to monetize the platform, so it can make profit as a company. That is not to say it isn’t a terrible decision for developers, just that it legally had to be done. This is a logical, tactical move geared towards monetizing the platform.
In a court case, it could have been argued that Roblox doesn’t own their intellectual property. This same concept applies to any large company - “Google” had to protect their name and branding so they didn’t just become a common verb (ie “google it”, “Googling”, etc). Roblox was at risk of losing intellectual property due to how large of a platform it was - their name, characters, and branding could have become not theirs any more. Roblox went public on the stock market, resulting in a lot more pressure to monetize and protect assets. This move, while punishing or harmful to developers, makes sense. That’s absolutely horrendous and contradictory to what Roblox previously stood for
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